You get a logo and identity system, and the printed pieces that carry it: packaging, brochures, ads, invitations, event graphics, vehicle wraps and trade-show booths.
A logo and identity covers the first two sections. A larger brand system adds the rest.
We start with what your business does and who it needs to reach. You see two or three logo directions, in black and white first, then in colour on the things you'll actually use. You pick one, we refine it, and you get the final logo in every format you'll need.
You get a small set of colours and typefaces that work together, with a one-page sheet showing how to use them, and the basics designed and ready to use: business card, letterhead, email signature and social profile graphics.
Larger brand systems include a short written guide covering the logo, colours, type, photography and tone of voice, with examples. They also carry the brand onto the larger pieces a business needs: packaging, labels, displays, vehicle wraps and trade-show booths.
We design brochures, product labels, magazine ads, conference identities and direct-mail pieces, quoted per piece or as an ongoing arrangement. If your website already exists, the print is designed to match it.
Six steps take a logo and identity project from the first call to handover. A larger brand system adds a little time.
Week 1
Your business, your customers, your competitors, and what you want people to believe about you.
Week 1–2
What your business does, who it needs to reach, and what the identity has to do.
Weeks 2–3
Two or three directions, each shown on the things you actually use.
Weeks 3–4
You choose one and we refine it together until it's right.
Weeks 4–5
Colours, type, the style sheet or guide, and the pieces that carry the brand.
Week 6
Every file, in every format, with a walk-through of how to use them.
A logo and identity usually takes four to six weeks. A larger brand system takes a little longer. If a website is coming next, we plan both together.
We need an hour on the first call, straight answers about your customers and competitors, and one person who can make the final decision. If you already have a logo you like, bring it. Sometimes the right answer is to sharpen what you have.
You own the logo and every file, in every format you need.
You get every file and a short walk-through. If you need a new piece later, we quote it separately.
We reply within one business day.