Websites built around your best work.

You get a custom website, designed for your business and the people who buy from it. You see real pages at every review, you can edit the site yourself, and it can include tools that turn visitors into booked appointments.

What's included

Every website we build includes all of this.

01

Designed around your best work

Most small-business websites start from a template. Yours starts from your work: what you make or do, who buys it, and what you have to show them. That means big photography, clear headings and room to breathe. You see the real pages, working in a browser, at every review.

02

Right on every phone

Most of your visitors will find you on a phone, so we design the phone version as carefully as the desktop one. Buttons are big enough for a thumb, photos load quickly, and the next step is never more than a scroll away.

03

You can change it yourself

Every website includes a content editor, which is the screen where you change your own text and photos, add a finished project, or update a price range. We set it up around how you work and show you how to use it at launch.

04

Built to be found, on current platforms

Every page is built so search engines can read it, with clear titles, proper headings and fast pages, and we set up the basics at launch. Where a site ranks depends on many things outside the site itself, so we don't promise a position. The site is built and hosted on current, proven platforms that are fast and reliable. We don't use page-builder templates, and if you ever leave, the site goes with you. The site is also readable by AI assistants, so when a customer asks one who to hire, your pages can be read and quoted.

05

Tools that turn visitors into calls

A site that only offers a contact form leaves most visitors with nothing to do. We can add tools that give them a reason to act: a price estimator, online booking, a deposit, or a project page they can share. With an estimator, a visitor picks a few options, sees a realistic range, and books a visit.

See how the price estimator works
06

Looked after once it's live

Every site we host comes with a care plan that covers hosting, security updates, backups, monitoring and small changes. If something breaks, we fix it.

The usual way, and our way

The usual way

  • A template with your logo and colours dropped in.
  • Stock photos of people who could belong to anyone.
  • A contact form, and a hope that people use it.
  • A flat picture of the design to approve before anything is built.
  • Changes go through a support ticket.

Our way

  • A design made for your business, around your own work.
  • Your real work, shown large, on every page that matters.
  • A price range and a time to book.
  • Real, working pages at every review, on your computer and your phone.
  • A content editor, so you change text and photos yourself.

Three ways to get a website

Most businesses end up choosing between these.

How a template website company, a lead-generation agency and Tagline Theory compare
Template website companyLead-generation agencyTagline Theory
How the site is madePicked from a catalogue of layouts and filled in.Often a template, built to carry ads and forms.Designed for your business, around your own work.
What you're buyingA low monthly payment.A number of leads each month.A site designed for you.
How visitors become customersA contact form.Forms and phone numbers on every screen.A price range, a time to book, and a clear next step.
Who owns the siteIt is often rented and goes away if you stop paying.It is often tied to the agency's contract.You own the site.
Changing it yourselfWithin the template's limits.Through the agency.Yes, with a content editor set up for you.
After launchSupport tickets.A monthly retainer and a report.A care plan: hosting, backups, monitoring and small changes.

How it runs

Six steps take a project from the first call to launch. The weeks are typical; you get real dates on the first call.

  1. 1

    Discovery call

    Week 1

    A video call where we get to know your business: who you need to reach, what you want them to do, and what the website has to accomplish for you. The goal isn't just a good-looking website. It's a marketing tool that reaches the people you want and does a specific job.

  2. 2

    The brief

    Week 1–2

    A one-page summary of goals, audience and must-haves. You confirm it before design starts.

  3. 3

    Three directions

    Weeks 2–4

    Three homepage designs, each visually different.

  4. 4

    You choose

    Week 5

    We meet, you pick a direction, and we refine it.

  5. 5

    The full site

    Weeks 5–8

    We build the inner pages and any tools. You review the whole site and ask for changes.

  6. 6

    Launch

    Weeks 8–10

    We put it live, show you how to edit it, and keep it running.

Questions we hear

What does a website cost?

Most of our websites fall between $3,500 and $9,000. Sites with a custom price estimator and online booking sit toward the upper end. We confirm a fixed price after one short call.

How long does it take?

Most websites take six to ten weeks from the first call to launch. The biggest variable is how quickly we can gather your photos, your details and your decisions at each review. If you need the site live by a date, tell us on the first call.

What do you need from us?

We need your logo files if you have them, photos of your best work, a list of what you do, and one person who can make decisions at each review. For a price estimator we also need your real price ranges and the options that change them. We walk you through all of it.

Who owns the website?

You own the site. The design, the content and the domain are yours. If you ever move it somewhere else, we hand everything over.

Can we change the site ourselves?

Yes. Every website includes a content editor, which is the screen where you change your own text and photos. We show you how it works at launch.

What happens after launch?

If we host the site, it comes with a care plan for $195 a month. The plan covers hosting, security updates, backups, uptime monitoring, and small text and photo changes. Email is set up with your own email provider and isn't part of the plan. If you'd rather host the site yourself or keep it where it is, we hand everything over and quote changes as they come up.

Tell us what you're working on.

We reply within one business day.

What are you looking for? Pick any
How big is the project?
When would you like to start?
About you

We reply within one business day.

What happens next

  1. We reply within one business day.
  2. A 20-minute call about your business and the project.
  3. A fixed-price proposal, in writing.