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Tools that work while you're on the job.

A price estimator, online booking, deposits and more. Small tools that used to need a big budget, built into your website so visitors have a reason to act, not just a form to ignore.

What we build

Start with one. Each tool works on its own, on a new site or the one you already have.

01

Price estimators

The question every visitor has and almost no site answers: roughly what will this cost? A price estimator lets a visitor pick a few options and see a realistic range from your own prices, in seconds.

It ends with a button to book a visit, and it sends you everything they picked. It's the tool we're proudest of, so it has its own page.

See how the price estimator works
See it built for a pool builder

We designed a complete website for a fictional pool company to show what the estimator does for a business whose customers want a number before they call.

02

Online booking

Most “book now” buttons lead to a form and a few days of phone tag. Online booking lets the visitor pick a real time from your calendar, right there, while they're still interested.

You decide which days and times are open, how long each visit takes and how much notice you need. The booking lands in your calendar with their details attached.

03

Deposits

For businesses where a booked slot is worth protecting, a small deposit at booking time turns a maybe into a commitment. The payment goes straight to your own account through a standard payment service.

We set the amount, the wording and the refund rules with you, so nothing surprises a customer.

04

Customer lists

Every estimate, booking and enquiry can land in one simple list instead of scattered emails. You can see who asked about what, when, and what happened next.

When the slow season comes, that list is the people to call first.

05

Project pages

A private page for a customer's project: the plan, the photos as work goes on, and the next steps. It saves a dozen update calls and gives the customer something to show their neighbours.

06

Review requests

When a job is finished, a short, polite message asks the customer for a review, with one link to where it counts. It goes out at the right moment, so you don't have to remember.

The usual way, and our way

The usual way

  • A contact form, and you hope people use it.
  • “Call for a quote,” then phone tag.
  • An off-the-shelf plug-in that looks nothing like your site.
  • Enquiries scattered across email, voicemail and texts.
  • A big new website, just to get one new feature.

Our way

  • A tool that answers the visitor's real question first.
  • A price range on screen, then a time to book.
  • Designed to look like part of your site, because it is.
  • Every estimate and booking in one place, sent to you automatically.
  • Add one tool to the site you already have.

Three ways to get a tool like this

How a template website company, a lead-generation agency and Tagline Theory handle website tools
Template website companyLead-generation agencyTagline Theory
What you getWhatever plug-ins the template supportsA form that feeds their lead systemA tool designed for how you sell
Your pricesNot shown“Get a quote”Your own ranges, kept up to date by you
Where enquiries goAn inboxOften through the agency firstStraight to you, with every detail
Works with your current siteOnly inside the templateUsually a separate landing pageYes, styled to match

How it runs

The weeks are a typical single tool; we'll give you real dates on the first call.

  1. 1

    Call

    Week 1

    What do visitors ask before they call you? We pick the tool that answers it.

  2. 2

    Your numbers

    Weeks 1–2

    Price ranges, options, opening hours: whatever the tool needs, gathered with you.

  3. 3

    First version

    Weeks 2–4

    A working version you can try on your phone, in your colours.

  4. 4

    Refine

    Weeks 4–5

    We adjust the wording, the steps and the numbers until it feels right.

  5. 5

    Launch

    Week 6

    It goes live on your site, and you learn how to update it.

Questions we hear

What does a website cost?

Most of our websites fall between $3,500 and $9,000. Sites with a custom price estimator and online booking sit toward the upper end. We confirm a fixed price after one short call.

Can you add a tool to the website we already have?

Usually, yes. You don't need a new website to start. We can add one tool to the site you have, styled to match it, and link to it from your existing pages.

If your current site makes that hard, we'll tell you on the first call rather than after.

How long does a tool take?

A single tool usually takes three to six weeks, most of it spent getting the prices, options and wording right with you. The build itself is the quicker part.

Can we change the prices ourselves?

Yes. Price ranges, options and photos live in a simple editor, so when your costs change in March you can update the estimator the same afternoon.

Who owns the website?

You own the site. The design, the content and the domain are yours. If you ever move it somewhere else, we hand everything over.

What happens after launch?

If we host the site, it comes with a care plan for $195 a month. The plan covers hosting, security updates, backups, uptime monitoring, and small text and photo changes. Email is set up with your own email provider and isn't part of the plan. If you'd rather host the site yourself or keep it where it is, we hand everything over and quote changes as they come up.

Tell us what you're working on.

We reply within one business day.

What are you looking for? Pick any
How big is the project?
When would you like to start?
About you

We reply within one business day.

What happens next

  1. We reply within one business day.
  2. A 20-minute call about your business and the project.
  3. A fixed-price proposal, in writing.